College of Human Ecology, Cornell University. Video Case Study for IBI Group

Developing and nurturing student creativity on college campuses starts with giving students a voice in the way they design their own learning.  At Cornell, design students had an opportunity to take student-directed learning to a new level: by working alongside architects from the New York City office of IBI Group in the design of the College of Human Ecology Building.

Digital Wave provided video production services to the Wave One Group and the Learning + division of IBI Group’s global educational design practice to bring this case study to life.

Objective
The Learning + team wanted a video that would illustrate the way educational design could be used to celebrate creativity and research. The team also wanted to highlight the role students played in the building’s design process. The Human Ecology Building represented a new beginning for the College, and it was important to show how the building was designed with the future in mind.

What we did
Prior to filming, we provided story visualization and story development sessions with the Learning + team. We developed talking points for interviews, prepared a working script and detailed shot lists and filming schedules. Once we arrived at Cornell, we worked closely with the College of Human Ecology’s communications team, as well as the Principal from the New York IBI Group office. During our five-day stay, we interviewed students, university administrators and staff, and filmed key sequences throughout the campus. Upon our return to Portland, we edited together the video, in collaboration with the Learning + team.

Results
The College of Human Ecology video has been shown at regional and international conferences. It is also used to market and promote IBI Group’s Learning + global design practice through its TH!NK By IBI blog, IBI Group YouTube channel, and on other social media platforms.

Playa Las Tortugas Resort and Sea Turtle Rescue: Vacation Rental Promotional Video

Riviera Nayarit is one of Mexico’s lesser known beaches, and a fantastic vacation getaway. To entice visitors to the stunning beauty of the place, the homeowners’ association at Playa Las Tortugas hired us to produce a promotional video highlighting its community of beach villa rentals.

Objective
Private homeowners wanted to showcase their villas and highlight the amenities of the community to engage potential visitors and encourage vacation rentals.

What we did
Creative direction; story direction and planning; five days location filming; conducting on camera interviews with property owners and renters; editing; digital video delivery.

Results
Homeowners who used the video in their individual VRBO (Vacation Rental By Owner) marketing campaigns reported a 25% increase in requests by potential renters for additional information about their properties.

WARN INDUSTRIES: Company tour video for trade show

Known for designing, manufacturing and marketing winches, bumpers, hubs and hoists for off-road, industrial and commercial uses, WARN Industries hired us to produce a video tour of its Clackamas, Oregon plant for The Keystone Big Show in Texas.

Objective
To create excitement and buzz with the SEMA audience, WARN wanted to create a high-energy video that would showcase its products, process, and people working at the Clackamas plant.  .

What we did
Creative development; pre-production location visits; shot list development; crewing; directing drone shoots; filming plant interiors; producing; voiceover narration; production management; editing; on-screen graphics development; development and delivery of final video file.

Results
The video was prominently displayed in the WARN exhibitor booth at SEMA. The video served as a conversation starter between trade show visitors and WARN representatives at the event. 

The Science and Innovation Campus at Cardiff University: Video Case Study for IBI Group

Rejecting the “siloed” approach of traditional research facilities, the Cardiff Studio of IBI Group designed the award-winning Science and Innovation Campus at Cardiff University with an eye toward encouraging collaboration and innovation among scientists and researchers. Digital Wave provided video production services to the Wave One Group and the Learning + division of IBI Group’s global design practice to bring this story to life.

Objective
The Learning + team wanted a video that would highlight the role design plays in creating healthy environments.  They wanted to show how people used and moved through the buildings. The video also needed to reflect multiple points of view, ranging from scientists to students, university administrators to the architects who designed the Campus.

What we did
Story planning and story development; creative direction; development of  talking points for interviews; prepared working scripts, shot lists and filming schedules; acquired the essential travel documentation needed for international work; five days of location filming on the Campus; conducted on-camera interviews with project architects, university administrators, scientists, and students.  Back in Portland, we edited the video and created a video link for upload to YouTube.

Results
IBI Group is showing the Science and Innovation Campus story at regional and international conferences. The video is also used to market and promote IBI Group’s Learning + global design practice through its TH!NK by IBI blog, IBI Group YouTube channel, and on other social media platforms.

Nw spine & laser surgery: company profile videos

The doctors at NW Spine and Laser Surgery Center hired us to produce profile videos of each doctor in its practice. But instead of focusing on what they do, the doctors wanted to tell stories that looked beyond the machines.

Objective
The doctors wanted to personalize their stories by revealing the minds and hearts of the men behind the surgical masks. We produced a six-story series, each story focusing on a doctor and a selected patient.

What we did
Creative development; pre-production location visits; pre-interviews; shot list development; on-camera interviewing; filming; development of editing scripts; directing on-camera talent;  production management; editing; development and delivery of final video files.

Results
The videos are prominently displayed on the NW Spine & Laser Surgery website, with the doctors reporting positive responses by potential patients who visit the site.

Stone Wood Design Center: “Which Room is Next?” 30-second television commercial

As part of a media campaign targeting millennial home buyers, Stone Wood Design Center  hired us to create a 30-second television commercial featuring its line of interior design products and services.

Objective
The spot needed to speak to the millennial market in a humorous and lighthearted way, and show plenty of beauty shots of Stone Wood’s products.

What we did
Storyboarding and creative development; script writing; talent selection; shot list development and pre-production location visits; directing and producing; crew selection; filming; production management; editing; on-screen graphics development; development and delivery of final video files to local stations.

Results
The commercial ran on cable stations in the Portland, Oregon market. It was also used on the company’s website and on social media platforms. 

Hallock -McMillan Building: HISTORY TRANSFORMED
Historic Preservation Profile: John Russell, Developer

In 1857, the Hallock-McMillan Building opened its doors along Portland’s waterfront. Erected by Absalom Hallock, the city’s first architect, the building was Portland’s first and oldest brick commercial structure, adorned with cast iron decorative arches on its facade.

During the 1940s, the building’s owner stripped away the cast iron columns and arches to give the structure a modern appearance. And there it sat, until 2011, when Portland-based developer and historic preservationist John Russell bought the Hallock-McMillan. He launched plans to upgrade the building’s interior, and restore the building’s exterior to its original 1857 glory. The building facade update was completed in 2019.

This short film was awarded an International Telly Award.

Objective
John wanted to document the historical recreation of the building’s cast iron design elements and share his philosophy about the role historic architectural preservation plays in the story of American cities. During the course of two years, we captured various stages of the restoration process, including documenting the sand molding process of the building’s cast iron design elements, and the cast iron pour.

What we did
Creative development; historical research; filming; conducting interviews with John and members of the restoration team; editing; motion graphics development; developing digital file of final video for client; encoding and mastering DVD of final video.

Results
John is using this video to market the building to tenants looking for office space. As soon as tenants are signed, John will take the cast iron design elements out of storage and attach them to the exterior of the building.

KGW-TV Greater Portland Today: Verlasso Salmon short-form infomercial, KGW-TV

Digital Wave served as the outside production company for Greater Portland Today, KGW-TV’s series of two-minute unscripted infomercials featuring local businesses. This segment features Verlasso Farm Salmon and Zupan’s Market.

Objective
Zupan’s wanted to produce an on-site cooking demonstration featuring cookbook author Jennifer Bushman preparing Verlasso Brand salmon. Because filming occurred during store hours, controlling noise and in-store traffic became high priorities for a successful shoot..

What we did
Creative development;  pre-production location visits; shot list development; crewing; directing on-camera talent;  production management; editing; development and delivery of final video file.

Results
The Greater Portland Today segment aired during December, and Zupan’s reported increased customer interest and subsequent sales of Verlasso salmon during the 2011 holiday season.

PLEXSYS Interface Products, Inc: Company Profile

Founded in 1986, PLEXSYS Interface Products, Inc., is a modeling and simulation (M&S) software company with 30+ years of delivering Live, Virtual, and Constructive (LVC) training events and exercises for government and industry clients.

Objective
PLEXSYS wanted to share their company philosophy and attributes with a wider audience using video.

What we did
Creative development;  pre-production location visits; shot list development; crewing; directing on-camera talent;  production management; editing; development and delivery of final video file.

Results
This video appears in the About Us page of the PLEXSYS website, as a way to succinctly explain the company’s purpose and mission to potential customers and employees.