VIDEO FOR BUSINESS

You’re on a mission to find your customers’ pain points so you can solve their problems. We’re on a mission, too: to help you attract—and retain— the right customers by creating video content designed to educate, inform and inspire the customers you seek.


College of Human Ecology, Cornell University

Developing and nurturing student creativity on college campuses starts with giving students a voice in the way they design their own learning.  At Cornell, design students had an opportunity to take student-directed learning to a new level: by working alongside architects from the New York City office of IBI Group in the design of the College of Human Ecology Building.

Digital Wave provided video production services to the Wave One Group and the Learning + division of IBI Group’s global educational design practice to bring this case study to life.

Objective
The Learning + team wanted a video that would illustrate the way educational design could be used to celebrate creativity and research. The team also wanted to highlight the role students played in the building’s design process. The Human Ecology Building represented a new beginning for the College, and it was important to show how the building was designed with the future in mind.

What we did
Prior to filming, we provided story visualization and story development sessions with the Learning + team. We developed talking points for interviews, prepared a working script and detailed shot lists and filming schedules. Once we arrived at Cornell, we worked closely with the College of Human Ecology’s communications team, as well as the Principal from the New York IBI Group office. During our five-day stay, we interviewed students, university administrators and staff, and filmed key sequences throughout the campus. Upon our return to Portland, we edited together the video, in collaboration with the Learning + team.

Results
The College of Human Ecology video has been shown at regional and international conferences. It is also used to market and promote IBI Group’s Learning + global design practice through its TH!NK By IBI blog, IBI Group YouTube channel, and on other social media platforms.

 

 


playa las tortugas resort and Sea turtle rescue

Miles of warm sandy beach, tropical waters, clear blue skies, coconut palms, exotic birds, sea turtles, natural beauty, tranquility, colorful sunsets, starry nights, and one of the most favorable climates in the world.
Playa Las Tortugas is hidden in a romantic setting on miles of sand beach bathed in the warm tropical sun and waters of Mexico.
The perfect canvas for a photographer.
Location: Playa Las Tortugas, Nayarit, Mexico


WARN INDUSTRIES: Company tour video for trade show

Known for designing, manufacturing and marketing winches, bumpers, hubs and hoists for off-road,  industrial and commercial uses, WARN Industries hired us to produce a video tour of its Clackamas, Oregon plant. The video greeted visitors who visited WARN’s exhibitor booth at the annual SEMA Show in Las Vegas.

Scope of work: Creative development; pre-production location visits; shot list development; crewing; directing drone shoots; filming plant interiors; producing; voiceover narration; production management; editing; on-screen graphics development; development and delivery of final video file.


The Science and Innovation Campus, Cardiff University, wales, UK

Rejecting the “siloed” approach of traditional research facilities, the Cardiff Studio of IBI Group designed the award-winning Science and Innovation Campus at Cardiff University with an eye toward encouraging collaboration and innovation among scientists and researchers. In telling this inspiring story of the people behind this groundbreaking project, designers from the Learning + division of IBI Group’s global design practice turned to the Wave One Group for help. 

Objective
The Learning + team wanted a video that would highlight the role design plays in creating healthy environments.  They wanted to show how people used and moved through the buildings. The video also needed to reflect multiple points of view, ranging from scientists to students, university administrators to the architects who designed the Campus.

What we did
We provided story visualization and story development sessions with the team prior to filming. We developed talking points for interviews, prepared a working script and detailed shot lists and filming schedules. We acquired the essential travel documentation needed for international work. We also coordinated our filming through the University’s communications department. As much as possible, we relied on the IBI Cardiff team for on the ground logistics help, including arranging interviews and identifying key filming locations. Planning + teamwork + flexibility = great results.

Results
The Science and Innovation Campus story has been shown at regional and international conferences. The video is also used to market and promote IBI Group’s Learning + global design practice through its TH!NK by IBI blog, IBI Group YouTube channel, and on other social media platforms.

 


Nw spine & laser surgery: company profile videos

The doctors at NW Spine and Laser Surgery Center wanted to produce a different kind of company profile to educate and engage potential patients. Instead of focusing on what they do, the doctors wanted to tell stories that looked beyond the machines to reveal the minds and hearts of the men behind the surgical masks. We produced a six-story series focusing on a doctor and a selected patient. All six can be viewed here.

Scope of work: Creative development; pre-production location visits; pre-interviews; shot list development; on-camera interviewing; filming; development of editing scripts; directing on-camera talent;  production management; editing; development and delivery of final video files.


Stone Wood Design Center: “Which Room is Next?” 30-second television commercial

We provided script-to-screen production services for the development of this commercial highlighting Stone Wood Design Center’s retail operations. The spot ran on cable stations in the Portland, Oregon market.

Scope of work: Storyboarding and creative development; script writing; talent selection; shot list development and pre-production location visits; directing and producing; crew selection; filming; production management; editing; on-screen graphics development; development and delivery of final video files to local stations.


Hallock and McMillan Building: A Love Story

In 1857, the Hallock-McMillan Building opened its doors along Portland’s waterfront. Erected by Absalom Hallock, the city’s first architect, the building was Portland’s first and oldest brick commercial structure, adorned with cast iron decorative arches on its facade.
During the 1940s, the building’s owner stripped away the cast iron columns and arches to give the structure a modern appearance. And there it sat, until 2011, when Portland developer John Russell bought the Hallock-McMillan. He launched plans to upgrade the building’s interior, and restore the building’s exterior to its original 1857 glory.
Every building as a story, and John turned to the Wave One Group to help him tell this one.

Objective
John initially commissioned us to help him document the process of pouring the cast iron design elements for the building’s facade. But videotaping the iron pour was a small part of the restoration story. We knew there was a deeper story to be told, and, with John’s blessing, we set out to find it.

What we did
We spent time with the craftsmen who painstakingly recreated the cast iron elements to the exacting standards of 1857. We interviewed a historian, who explained the role cast iron architecture played in Portland’s early history. We also interviewed John Russell, who shared his personal passion for preserving the past.

Results
John is using this video to market the building to tenants looking for office space. As soon as tenants are signed, John will take the cast iron design elements out of storage and attach them to the exterior of the building.


KGW-TV Greater Portland Today: Verlasso Salmon short-form informercial, KGW-TV

Digital Wave produced a series of two-minute unscripted informercials for Greater Portland Today on Portland’s KGW-TV. This segment features Verlasso Farm Salmon and was filmed at Zupan's Markets in West Portland.

Scope of work: Creative development;  pre-production location visits; shot list development; crewing; directing on-camera talent;  production management; editing; development and delivery of final video file.


plexsys Interface Products, Inc.

Founded in 1986, PLEXSYS Interface Products, Inc., is a modeling and simulation (M&S) software company with 30+ years of delivering Live, Virtual, and Constructive (LVC) training events and exercises for government and industry clients. PLEXSYS hired Digital Wave to produce a company profile video to educate potential customers and employees about the company’s purpose and mission. 

Scope of work: Storyboarding; creative development; shot list development and pre-production location visits; directing and producing; filming; conducting on-camera interviews with PLEXSYS employees; production management; editing; on-screen graphics development; development and delivery of final video file.