Susan G. Komen Oregon & SW Washington: Heather's story

Like many young women, Heather Krom never expected her life would be upended by a diagnosis of breast cancer. Uninsured and scared, Heather struggled to find doctors who would treat her.

Then Heather placed a phone call to the team at Susan G. Komen Oregon and SW Washington. It was a phone call that saved her life. When Komen Oregon wanted to share Heather’s inspiring story, they called the Wave One Group for help.

Telling Heather’s story required sensitivity, a gentle touch and empathetic listening. Making people feel comfortable and confident in sharing their stories on camera is a specialty of ours, and it all starts with building trust prior to filming.

What we did
We spent time with Heather and her family before we turned on the cameras. We observed the way Heather and her partner Parker interacted with their kids, and with each other. We wanted to capture a series of everyday, human moments that, when viewed through the lens of Heather’s cancer diagnosis, would touch hearts and encourage financial giving.

In the non-profit world, the ability to raise money hinges on telling a compelling story. And “Heather’s Story” helped Komen Oregon raise $325,000 for breast cancer education and local support services.

jesuit high school fundraising story

A parent's love for their children is a story we have told many times.
That love is even more unstoppable when seeking to provide their children with a good education.
At Jesuit High School in Portland, Oregon the dream of receiving a top notch education has been fulfilled many times for families with limited resources.

The Storybook Project

The Storybook Project is a labor of love inspired by two young mothers of young children, who lived with Stage IV breast cancer in Portland, Oregon. Chelsea Harper and Brook Irwin came from professional backgrounds of counseling and education. They found each other at a conference for young survivors, where they discovered that they had both created a book for their own kids after not finding the resources they needed. The storybook is a helpful tool for moms dealing with a breast cancer diagnosis.
The Storybook Project was founded to create a personalized book called Mama Has Cancer. The book has fill-in-the-blank opportunities, so any family facing breast cancer can create a book that mirrors their experience. It is designed to touch on the key talking points needed for a child to understand what is happening. This helps the child with transitions and changes as mama deals with treatment options and potential side effects. Families look different: they include fathers, grandparents, siblings, neighbors, and other people. The beautiful illustrations by Penny Hood were designed so that diverse readers can see themselves in the book's pages. This video was produced for their Kickstarter campaign. Their goal was to raise $15,000. They succeeded in raising over $19,000 to begin creating the book.
Chelsea and Brook are no longer with us, but their spirits live on in a very tangible way with The Storybook Project.

Remember the Wounded Ride

Remember The Wounded Ride, Inc (RTWR), is a nonprofit organization committed to assisting combat wounded veterans and their families who find themselves in circumstances where assistance from the usual sources (government, military and Veterans Administration) are not covered or have been exhausted. Our mission is to help make life better for our combat wounded men and women and their families; educate the public as to the effects of war on the American family and honor the injured and their families of America's wars.

The ALS Association: Oregon-SW Washington Chapter

For this story, we wove multiple topics into a single piece:

1. We explained how people living with ALS and their families dealt with the disease prior to 2002, the year the local ALS chapter opened its doors.

2. We highlighted the local chapter’s key milestones during its first ten years.

3. We introduced young adult children of people living with ALS as a way to appeal to a new generation of donors. 4. We produced a story that helped our client raise more than $400,000 at its 2013 Gala.

Edison High School, Portland, Oregon

At Portland’s Edison High School, students with learning difficulties discover their own paths to academic success, guided by teachers and staff who understand that learning styles are as unique as each student. A “win” for an Edison student is a “win” for parents, too, as you’ll see in this story we recently produced for the school’s annual fundraising breakfast.